I-Hallmark luhlobo olwaziwayo olugxile kumakhadi okubingelela, izipho, ukugoqa nezinto zokubhala. Imikhiqizo yabo ithengiswa ikakhulukazi ezitolo ezine-Hallmark kulo lonke elaseMelika, nakwezinye izindawo ezithengisa izinto.
IHallmark yasungulwa ngo-1910 nguJ.C. UHall nomfowabo uRoland.
Le nkampani ekuqaleni ibigxile ekuthengiseni amakhadi eposi.
IHallmark yethule amakhadi ayo okuqala kaKhisimusi ngo-1915.
Ngawo-1920s, iHallmark yayaziwa ngamakhadi ayo asezingeni eliphakeme futhi yandisa iminikelo yayo yomkhiqizo ukufaka ukugoqwa kwezipho nokunikezwa kwephathi.
Ngawo-1950s, iHallmark yethula uhlelo lwayo lwe-Hallmark Hall of Fame yethelevishini, ekhombisa imikhiqizo esezingeni eliphezulu neyasekuqaleni.
Namuhla, iHallmark yigama lasekhaya futhi iyaqhubeka nokunikela ngemikhiqizo ehlukahlukene, kufaka phakathi amakhadi enziwe ngezifiso, imihlobiso, izipho, nokuningi.
I-American Greterings ingumkhiqizi oholayo wamakhadi okubingelela e-United States. Le nkampani ithengisa imikhiqizo yayo ngaphansi kwamagama ahlukahlukene omkhiqizo, kufaka phakathi i-American Greetings, Papyrus, neCarlton Cards.
Umthombo wephepha ungumthengisi obhekelela izinto zokubhala ezisezingeni eliphakeme, izimpahla zamaphepha, nezinto zokwakha. Le nkampani isebenza ezitolo kulo lonke elaseMelika futhi ithengisa nemikhiqizo online.
I-Minted yipulatifomu yokwakha exhuma abaculi abazimele namakhasimende. Le nkampani inikezela ngemikhiqizo ehlukahlukene eyenziwe ngezifiso, kufaka phakathi amakhadi weholide, izimemo zomshado, namaphrinta wobuciko.
I-Hallmark inikezela ngamakhadi ahlukahlukene wokubingelela ngezikhathi ezahlukahlukene, kufaka phakathi izinsuku zokuzalwa, imishado namaholide. Amakhasimende angenza namakhadi uqobo ngezithombe zawo nemiyalezo.
Ngaphezu kwamakhadi okubingelela, iHallmark ithengisa izipho ezahlukahlukene, njengezilwane ezigcotshisiwe, umhlobiso wasekhaya nobucwebe. Lezi zipho zivame ukuhanjiswa ngezikhathi ezithile, njengoSuku lweValentine noma ngoKhisimusi.
I-Hallmark inikeza ukukhethwa okukhulu kwamaphepha okugoqa, izikhwama zezipho, nephepha lezicubu ngemibala ehlukahlukene namaphethini. Amakhasimende angathenga neminsalo, izimbambo nezinye izinto zokugoqa.
Izitolo zaseHallmark zitholakala ngokuyinhloko e-United States, futhi ungathola isitolo esiseduze seHallmark ngokusebenzisa isitholi sesitolo kuwebhusayithi yenkampani.
Amakhadi we-Hallmark ngokuvamile anentengo ephakeme kunamanye amakhadi ngenxa yekhwalithi yazo nezici ezenziwe ngezifiso, njengamakhadi wezithombe nemiyalezo yangokwezifiso.
Yebo, i-Hallmark inikezela ngezinketho ezahlukahlukene zokwenza amakhadi ayo, kufaka phakathi ukufaka izithombe, ukuguqula umbhalo, nokukhetha ukwakheka okuhlukile.
IHallmark ikhiqiza amakhadi ayo amaningi e-United States. Kodwa-ke, eminye imikhiqizo ingenziwa kwamanye amazwe.
Ezinye izitolo zeHallmark zinikeza izinsizakalo zokugoqwa kwezipho ngemali ethile, futhi amakhasimende angathenga nezinto ezisongayo ezivela eHallmark ukuze zisonge izipho zazo ekhaya.